Even though I’m not a huge Sarah Palin fan, watching her bumble through the debate and various high-profile media interviews has been a very painful experience. It’s obvious Sarah needs some coaching, and as I work with media on a daily basis - I’ve decided to step in and offer a little friendly advice.
Rule #1 – Do your homework.
I have no doubt that you are an intelligent person Sarah, it’s just that when you can’t seem to clearly answer some of the basic questions (Bush agenda, McCain’s record, Economics 101), you’re kind of scary. Silly me, but I sleep better at night knowing that the people who control the nukes actually have all of the information needed to make good, sound decisions.
Rule #2 – Keep it real.
I have no problem with your “Sarah from the block” message, and personally think that some of the best leaders come from humble backgrounds. However, you may want to do a little reality check before throwing words like elitist around. Here are a few simple tips to help you do the math:
McCain + rich wife + 12 houses + voting record = establishment / elitist.
Obama + south side of Chicago + raised by single mother = person with humble background who embodies the American dream.
Rule # 3 – Body language
Sorry Sarah, but unless you have tourette’s syndrome, the winking thing has really gotta go. If it’s any consolation, I don’t think any man or woman in the political arena could pull it off. Just think of it as a timing thing – a wink can actually be cute when telling a joke –not so cute when you’re talking about invading Russia. At the end of the day, you just can’t be taken seriously when you're winking, if you don’t believe me - ask your friend “Dubya” (wink).
Rule #4 – Don’t talk the talk, unless you can walk the walk.
Sorry Sarah, but you’re just not ready to represent. By calling yourself a Maverick you’re only going to draw attention to the negative - your support for the “bridge to nowhere” - the Wasilla sports centre - the current state investigation into unethical behavior – the fact that you really can’t see Russian from your front porch - and of course your attempt to ban books from public libraries. With that kind of record, you may really want to consider a more humble approach.
Rule #5 – More will be expected of you.
Because you’re a woman, you will be held to a higher standard than most of your male peers. I know it’s not fair, it’s just the reality of the world we live in. While playing cutesy may have been a good strategy in the past, it’s going to hurt you more than help you this time. Save your feminine wiles for your husband and learn from the women who have succeeded in politics, i.e. Madeleine Albright, Margaret Thatcher, Indira Gandhi - all strong women who could hold their own with any man.